Journal of Economics, Management and Trade 2020-04-06T08:05:39+00:00 Journal of Economics, Management and Trade Open Journal Systems <p><strong>Journal of Economics, Management and Trade (ISSN:&nbsp;2456-9216)</strong> publishes manuscripts with valuable insight to research, ideas and strategies of economics, management and trade. The journal also encourages the submission of useful reports of negative results. This is a quality controlled, OPEN peer reviewed, open access INTERNATIONAL journal. This journal aims to publish high quality papers (<a href="/index.php/JEMT/general-guideline-for-authors">Click here for Types of paper</a>) in all below mentioned areas.</p> Global Value Chain Participation and Current Account Balances in Landlocked African Countries 2020-04-06T08:05:39+00:00 Kenfack Geraud Francis Ningaye Paul Kuipou Toukam Christophe <p>The objective of this paper is to find out the direction of Global Value Chain Participation (GVCP) that contribute more to the Current Account Balance (CAB) in landlocked African countries from 2000 to 2018. Our specification follows the IMF's External Balance Assessment (EBA) model. The Feasible Generalized Least Square (FGLS) econometric technique is applied on data from three sources: (1) UNCTAD-EORA database for forward and backward participation indicators, (2) World Development Indicator (WDI) data set, for current account balance, foreign direct investment (FDI), population and trade openness and (3) Penn World Tables (PWT) for exchange rates. Results highlight a positive and significant contribution of forward GVCP on CAB in landlocked African countries. The study recommends that landlocked African countries should be active providers of value-added intermediary inputs to other Global Value Chain actors.</p> 2020-03-11T00:00:00+00:00 ##submission.copyrightStatement## Influential Factors on Customer Loyalty of La Moosh (Café), Hyderabad, Pakistan: An Empirical Approach 2020-04-06T08:05:37+00:00 Zuhaib Khokhar Ramima Khokhar <p>Customers are the kings of any enterprise. They are considered as the backbone behind the triumph of a company. This is the quantitative and correlational research in nature. It aims at identifying the most influential factors or elements that can bring about impacts on customer loyalty. The most influential factors came out to be our service quality, customer satisfaction, customer trust and brand image have an impact on the loyalty of customers. The elements like service quality, customer satisfaction, customer trust and brand image are independent variables, whereas the dependent variable only includes customer loyalty. The targeted population is comprised of all those people and customers who visit La Moosh (Café), Hyderabad, Pakistan. For a collection of data, a closed-ended 5-point likert scale was established (from strongly disagree to strongly agree). A sample of 250 questionnaires was distributed and administered in IBM SPSS version 25. Three major tests are entertained for analysis such as factor analysis, reliability analysis (Cronbach’s Alpha) test and regression analysis test. Findings show that there is a significant and direct relationship of independent variables including service quality, customer satisfaction, customer trust and brand image on the dependent variable i.e. customer loyalty on La Moosh, Hyderabad, Pakistan. Therefore, it was recommended to enhance all the variables (service quality, customer satisfaction, customer trust and brand image) that have a significant positive impact on customer loyalty.</p> 2020-03-11T00:00:00+00:00 ##submission.copyrightStatement## The Impact of Alcoholic Beverage Advertisement on Student’s Purchasing Behaviour at Sunyani Technical University 2020-04-06T08:05:35+00:00 Victor Adoma Maxwell Adom Darko <p>The marketing and sale of alcoholic drinks have of late, witnessed an irresistible boom and alcoholic producing firms are enjoying field days. Drinking of alcohol has become a significant part in the social lives of most young people even though the abusive use of alcohol has been known as a key problem of young people in many societies. A case study design was employed in the research. This research investigates the impacts of alcohol beverage advertisement on the purchasing behaviour of students at Sunyani Technical University. A probability sampling technique was used to select the 300 respondents to participate in the research. Microsoft Excel was used to import data from the Statistical Package for Social Sciences (SPSS). The analysis from the survey data indicates that most of the male students contributed and 18-35 years age category dominated in the study. The survey data designates that students do not take in alcohol and most drink alcohol during special occasions and few take it heavily. The present study explored the impact of alcohol beverage advertisement as a predictor variable on the purchasing behaviour of students at Sunyani Technical University. This means that alcohol beverage advertisement plays a vital role in students' alcoholic purchasing behaviour. Therefore, alcohol producers and marketers should incorporate these elements in adverts intended to attract their targets. The study, therefore, recommended, Alcohol manufacturers and dealers should integrate these elements in adverts intended to attract their targets, most advertisements must be run on televisions, radio, music video, billboard and movies as it is most effective introducing products to consumers, policymakers and all stakeholders in education and health should also take into consideration when planning to introduce policies to control alcohol consumption.</p> 2020-03-14T00:00:00+00:00 ##submission.copyrightStatement## The Influence of Green Procurement Practice on Organisational Performance. Ghana Water Company Ltd. and Bayport Savings and Loans Plc as Point of Convergence 2020-04-06T08:05:34+00:00 Augustine Anane <p>This study was a comparative analysis of Ghana Water Co. Ltd. and Bayport Savings and Loans Plc with respect to Green Procurement practice and organizational performance by assessing the moderating role of supplier collaboration. This study employed a quantitative research approach; a structured questionnaire was used to solicit primary data from 160 staffs of both Ghana Water Co. Ltd and Bayport Savings and Loans Plc. SPSS was used to analyze the data. From the perspective of both Ghana Water Co. Ltd. and Bayport Savings and Loans, the study found that green procurement was a significant determinant of organizational performance. Moreover, from the perspective of both Ghana Water Co. Ltd. and Bayport Savings and Loans, the study again revealed that supplier collaboration has a significant effect on organizational performance. From the perspective of Ghana Water Co. Ltd., the study again revealed that supplier collaborations significantly moderate the relationship between green procurement and organizational performance. On the other hand, from the perspective of Bayport, the study found that those supplier collaborations significantly moderate the relationship between green procurement and organizational performance. The study found both Ghana Water Co. Ltd. and Bayport Savings and Loans Plc indicated that challenges in practicing green procurement spanned from lack of top management support, lack of cooperation from the staff, weak knowledge on green procurement to the cost of fully implementing green procurement. In conclusion, the study found no clear distinctiveness between green procurement practices in both Ghana Water Co. Ltd. and Bayport Savings and Loans Plc in terms of performance, supplier collaboration and challenges. The study recommends the need for green procurement implementation among corporate entities in order to increase performance.</p> 2020-03-16T00:00:00+00:00 ##submission.copyrightStatement## Corporate Social Responsibility and Its Impact on Brand Building: Special Reference to Employees of Selected Companies in Nepal 2020-04-06T08:05:28+00:00 Manoj Kumar Thapa Magar Ashok Pandey Dila Ram Bhandari Ramanand Pandit Shravan Kumar Saini <p>This study identifies the impact of corporate social responsibility (CSR) and its impact on the branding of the company. Many business companies in Nepal have integrated CSR and philanthropic activities into day-to-day operations. The realization of social responsibility has led them to share their profit with humanity and getting engaged in various areas of social well-being. The result shows employees perceive a significant association on the branding of the company especially in the areas of social/community service, ethical, health, environmental and education activities.</p> 2020-03-24T00:00:00+00:00 ##submission.copyrightStatement## A Multiple Criteria Analysis of Customers Satisfaction of Distance Education in Ghana: Evidence from Bolgatanga Centre of University of Cape Coast 2020-04-06T08:05:21+00:00 Joseph Akanyako Simon Akumbo Eugene Mbilla Redruth Nyaaba Ayimpoya Baba Blonch Adombilla <p>Distance education continues to be very popular among workers and students who want to further their education. It is particularly popular among workers because they can still work while schooling to add value to themselves and progress in their career. Disaggregation in Multiple Criteria Decision Analysis was employed in the study. The assessment of students’ satisfaction with service at the centre was done using tuition, administration, examination, teaching and learning environment. Students in general were satisfied with the tuition they received and the way examinations were conducted. The nature of examinations was found to be acceptable to the students, a majority of the students agreed that questions were normally set within syllabus and that the results they obtained actually reflected their own performance. Most students expressed dissatisfaction with the learning centre, students were generally dissatisfied with the classrooms, furniture, serenity of the environment and security at the learning centre.</p> 2020-03-30T00:00:00+00:00 ##submission.copyrightStatement## Employees Work Stress in Saudi Telecom Sector: Examining the Role of Long Working Hours, Empowerment, Work Life Balance and Work Environment 2020-04-04T09:19:59+00:00 Mohammed A. Al Doghan <p>Employee management in the telecom sector has emerged as one of the most important human resource functional areas in contemporary global environment. This management of employees in telecom sector is essentially directed toward the realisation of a superior work performance and productivity for efficient customer service and overall sustainability of an organisation in a competitive market. In this context, a background research suggest that work place stress has a derogatory impact on the overall performance through four identified variables such as work hours, work environment, empowerment and the work life balance practices at such organisations. Review of literature suggested an inherent link between less practices in these areas of people management leading to reduced performance and intention to leave. This research therefore undertakes the task to identify the impact of these four variable on the work place related stress and how it impacts the performance of the employees in Saudi Arabia telecom sector. A sample of 150 employees of the telecom sector was selected using a simple random sampling design and a quantitative approach to collect data through close ended questionnaire based survey. The collected data was analysed using the statistical program for social science software for deducing findings and testing hypotheses. The findings of the study indicated a direct link between reduced performance and stress related to the four identified variables of the study.</p> 2020-04-04T00:00:00+00:00 ##submission.copyrightStatement##