The Pivotal Roles of Network Status in International Strategies Alliance and Assets Creation of Emerging Economies
Mengling Peng *
School of Public Affairs, University of Science and Technology of China, 96 Jinzhai Street, Hefei City, Anhui Province, China
Xiaobao Peng
School of Public Affairs, University of Science and Technology of China, 96 Jinzhai Street, Hefei City, Anhui Province, China
Wei Song
School of Public Affairs, University of Science and Technology of China, 96 Jinzhai Street, Hefei City, Anhui Province, China
Xuehe Zhang
School of Public Affairs, University of Science and Technology of China, 96 Jinzhai Street, Hefei City, Anhui Province, China
*Author to whom correspondence should be addressed.
Abstract
The motivation of enterprises from emerging economies lies in their selection of international strategic alliance partners, while also considering market location, international expansion and technological exchanges. Based on the case study of Chinese Huawei Company, social network theory is adopted in this study to explore the influence of network status and creative assets on how these enterprises select their partners. These enterprises must select the central position in the network and then consider closer structural holes and rich creative assets as their strategic alliance partners.
Keywords: Emerging economies, strategic alliance, network status, creative assets, case study