Suggestions to Optimize Hongze Lake Hairy Crab Network Marketing Strategy
Kan Zhonghua *
Agricultural Economic Research, College Students Innovation and Entrepreneurship Training Program General Project, Jiangsu Province, China.
Fu Wen
E-commerce, College Students Innovation and Entrepreneurship Training Program General Project, China.
Wang Xuefei
Huaiyin Institute of Technologe Business School, China.
*Author to whom correspondence should be addressed.
Abstract
Hongze Lake hairy crab is an important aquatic product raised by fishermen and aquaculture enterprises in Hongze Lake area, and has a certain popularity in the aquatic product market. With the rapid development of e-commerce, Hongze Lake hairy crabs are sold online and offline, but the application of network marketing strategy is not mature enough and needs to be optimized urgently. The current situation of the network marketing of Hongze Lake hairy crab and its influencing factors put forward the optimization countermeasures of the network marketing strategies such as improving the network brand influence of products, enriching the online supply of products and consumer online shopping habit education, so as to provide reference for the expansion of the network market of Hongze Lake hairy crab.
Keywords: Hongze Lake hairy crab, network marketing, countermeasures