AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency
Manoj Kumar Vandanapu
*
Andhra University, India.
*Author to whom correspondence should be addressed.
Abstract
This article explores how emerging technologies are influencing personalization in the financial services sector. Personalized services enhance customer experience and promote financial inclusion. By leveraging big data and AI, financial institutions can collect and analyze customer data to offer tailored services. AI-driven analytics provide real-time insights for financial modeling, risk management, and automation. The integration of machine learning structures in financial services to meet individual customer needs, ensuring product customization. Emerging technologies promise greater accuracy and personalization, driving better financial outcomes within the industry. This technological advancement is crucial for the modern financial landscape, enhancing performance and customer satisfaction.
Keywords: AI, personalization, data analytics, financial services, machine learning