An Empirical Study of Key Critical Factors of Consumer’s Buying Behavior in the Union Cooperative Hypermarket in Dubai, UAE
A.A. Sathakathulla *
Cheran Group of Colleges, Tamil Nadu, India.
M.G Fajlul Kareem
College of Computing and Information Sciences, University of Technology and Applied Sciences- Al Musannah, Oman.
*Author to whom correspondence should be addressed.
Abstract
Union Coop is a chain of retail stores located across the emirate of Dubai. This store is specially designed to attract the Emirati customers but serves for all other nationalities. The critical factors involved in the success of business and operational excellence of the stores are price, quality, service and variety. The surge in the number of stores, increased customers are evidence that business has reached the optimality in Union Coop stores. The critical factors involved in the business success and operational excellence are analyzed through the customers buying behavior at stores.
Keywords: Critical factors, union coop, pricing, quality, convenience, variety