Main Article Content
The price spread refers to the difference between the price received by the growers and the price paid by the consumers. It was observed that there were wide variations of price received by the growers and the price paid by the ultimate consumer. This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of capsicum in Akola district. The study was based on primary data and secondary data for the year 2016-17, collected from the vegetable market of Patur, Barshitakli, Akola and Murtizapur tehsils in Akola districts of Maharashtra, the total 120 producers,10 wholesaler, 10 retailers were selected for the study. Two major marketing channels were identified for the capsicum i.e. channel-I: Producer→ Wholesaler→ Retailer→ Consumer, Channel-II: Producer→ Retailer →Consumer. The channel -I was found most important channel of distribution. Producer‘s share in consumer’s rupees was highest in channel II as compared to cannel I were worked out 68.11 and 56.79 per cent. Wide variation were observed in the constraints of capsicum growers. Price spread of capsicum not only show the cost and margins at different levels of marketing by different agencies but also show a clear picture of entire system of marketing of capsicum. Wide variation were observed in the problems faced by the capsicum growers. Lack of processing facilities, lack of storage facility, high commission charges, lack of financial facility etc. Thus establishment of modern regulated market along with proper storage facilities in nearby areas will go a long way in enhancing the income of the farmers. Higher marketing efficiency and better return to producers through direct marketing. This is a clear indicator for developing farmers market in the region and As such establishment of producers co-operation to reap the benefit from cultivation on marketing of capsicum crop is suggested.
Daundkar KS, Bairagi SK. Economics of production of capsicum in Akola district. International Journal of Commerce and Business Management. 2015;8(1): 81-83.
Sanjeev Kumar, Narendra Singh, Chaudhari DJ. Profitability of capsicum cultivation under protected condition. Chemical Science Review and Letters. 2018;7(28):900-904.
Acharya SS, Agrawal NL. Agricultural marketing in India. 6th ed. Oxford and IBH Publishing Co. Pvt. New Delhi; 2016.
Kanugade VS, Makadia JJ, Mangalpara KU. Marketing cost and price spread for spider lily in south Gujrat. Internat. Res. J. Agric. Eco. & Stat. 2018;9(1):128-132.
Nayak AK, Singh N, Kumar D. Economic analysis of marketing of banana (Musa paradisica L.) in Durg district of Chhattisgarh. Internat. Res. J. Agric. Eco. & Stat. 2018;9(1):1-8.
Arora VPS. Marketing and export of horticultural products of Uttaranchal Status potential and strategies. Indian J. Agril. Mktg. 2005;19(2):195-206.
Gaidhani HK. Production and marketing of chilies in selected area of Nagpur district. M.Sc. (Agri.) Thesis (unpub.) Dr. PDKV, Akola.1971;39-41.
Gupta SP, Rathore NS. Marketing of vegetables in Raipur district of Chhattisgarh State. Agril. Mktg. 1998;8(1): 393.
Hile RB, Korade BR, Sale YC, Kamble BT. Economics of production and marketing of summer capsicum in Nashik district of Western Maharashtra. Internat. Res. J. Agric. Eco. & Stat. 2012;3(1):77-83.
Meena Narendra Kumar et al., A study of marketing of green chilli in Kolhapur district of Maharashtra. International Journal of Agriculture Science. 2017;9(9):3958- 3961.
Kulkarn KP, Shingne US, Ulemale DH, Jagtap PP. Economics of marketing of onion in selected tahsils of Amravati District. Internat. Res. J. Agric. Eco. & Stat. 2012;3(1):45-48.
Nadeshwar NS, Jagannath Pritesh T, Shashikumar M. Economics of production and marketing of vegetables in Akola District. Global J. Bio. Agri. & Health Sciences. 2013;2(2):78-82.
Prasad BG. Price spread for selected vegetable in Bangalore city. Mysore J. Agril. Sci. 1979;12(2):223-224.
Pokharkar VG, Navgare SD, Gulave C. Economics of production and marketing of capsicum under shed-net cultivation in Maharashtra. Indian Horticulture Journal. 2015;5(3/4):93-97.
Raghubanshi CS. Marketing of hill capsicum in Saproon valley of H. P. Agric. Mkgt. 1971;13(3):6-10.
Shiyani RL, Kychhylya DB, Batel MV. Marketing of vegetables in South Sourashstra Zone of Gujarat. Indian J. Agril. Mktg. 1998;12(1&2): 154-157.
Sikka RK. Price spread of pepper. Agril. Situation in India. 1976;31:7-9.