Model of Sustainable Tourism Development Strategy of the Thousand Islands Tourism Area – Jakarta
Yohanes Sulistyadi
Hospitality Studies Program, Sahid Institute of Tourism, Indonesia
Fauziah Eddyono *
Business Travel Studies Program, Sahid Institute of Tourism, Indonesia
Bernard Hasibuan
Management Studies Program, Sahid University, Indonesia
*Author to whom correspondence should be addressed.
Abstract
Aims/objective: To design a model of sustainable tourism development strategy in small islands tourism areas in developing countries so that the development of tourism can eliminate environmental problems that endanger the sustainability of tourism resources and threats to the economic welfare of local communities
Design: This paper utilizes strategic management concepts through an analytical framework formulation approach which consists of SWOT analysis, alternative strategy, quantitative strategic planning matrix and choice of sustainable tourism development strategy and ends with the modeling of strategy development of sustainable tourism
Methodology: According to the data and analysis, this approach is a qualitative approach, utilizing the Miles and Huberman model analytics. The technique of taking the number of participants is a snowball sampling
Results: This paper introduces the concept of a strategic model of sustainable tourism development that is easier to apply to small islands surveys so that it will be useful for all stakeholders in different areas of small islands conservation.
Keywords: Sustainable tourism, DMO, community based tourism