A Study on Google Searches in Banking
Bodo Herzog *
Economics Department, ESB Business School, Reutlingen University, Institute of Finance and Economics, Reutlingen Research Institute (RRI), Germany
*Author to whom correspondence should be addressed.
Abstract
This paper examines the determinants of Google search in the banking area. The weekly Google data from 2004 to 2013 used for this study consists of the 30 largest banks, the Federal Reserve, and the European Central Bank. To my knowledge, this is the first study on the determinants of Google data. Firstly the paper shows that Google searches are correlated with several performance variables and market data, such as asset prices and trading volume. Secondly it demonstrates that banks' internal performance data has a major influence whereas market data is rather insignificant. Moreover it is shown that Google search for central banks is largely determined by the level of interest rates as well as the inflation and output gap. This is evidence that central bank attention is primarily driven by the policy targets. Accordingly Google data can be applied to analyze the timely impact of monetary policy.
Keywords: Google data, commercial banks, central banks, JEL classification, G12, E65, C58