Corporate Social Responsibility and Its Impact on Brand Building: Special Reference to Employees of Selected Companies in Nepal
Manoj Kumar Thapa Magar *
OPJS University, Churu, Rajasthan, India.
Ashok Pandey
Public Health Research Society Nepal (PHRSN), Kathmandu, Nepal.
Dila Ram Bhandari
Deen Dayal Upadhyaya Gorakhpur University, Gorakhpur, India.
Ramanand Pandit
OPJS University, Churu, Rajasthan, India.
Shravan Kumar Saini
OPJS University, Churu, Rajasthan, India.
*Author to whom correspondence should be addressed.
Abstract
This study identifies the impact of corporate social responsibility (CSR) and its impact on the branding of the company. Many business companies in Nepal have integrated CSR and philanthropic activities into day-to-day operations. The realization of social responsibility has led them to share their profit with humanity and getting engaged in various areas of social well-being. The result shows employees perceive a significant association on the branding of the company especially in the areas of social/community service, ethical, health, environmental and education activities.
Keywords: Branding, corporate social responsibility, CSR performance, Nepal.