A Multiple Criteria Analysis of Customers Satisfaction of Distance Education in Ghana: Evidence from Bolgatanga Centre of University of Cape Coast
Joseph Akanyako
Department of Marketing, Bolgatanga Polytechnic, P.O. Box 767, Bolgatanga, Ghana.
Simon Akumbo Eugene Mbilla *
Department of Business Studies, Regentropfen College of Applied Science, Bolgatanga, Ghana and Department of Accountancy, Bolgatanga Polytechnic, P.O. Box 767, Bolgatanga, Ghana.
Redruth Nyaaba Ayimpoya
Department of Accountancy, Bolgatanga Polytechnic, P.O. Box 767, Bolgatanga, Ghana.
Baba Blonch Adombilla
Department of Secretaryship and Management, Bolgatanga Polytechnic, P.O. Box 767, Bolgatanga, Ghana.
*Author to whom correspondence should be addressed.
Abstract
Distance education continues to be very popular among workers and students who want to further their education. It is particularly popular among workers because they can still work while schooling to add value to themselves and progress in their career. Disaggregation in Multiple Criteria Decision Analysis was employed in the study. The assessment of students’ satisfaction with service at the centre was done using tuition, administration, examination, teaching and learning environment. Students in general were satisfied with the tuition they received and the way examinations were conducted. The nature of examinations was found to be acceptable to the students, a majority of the students agreed that questions were normally set within syllabus and that the results they obtained actually reflected their own performance. Most students expressed dissatisfaction with the learning centre, students were generally dissatisfied with the classrooms, furniture, serenity of the environment and security at the learning centre.
Keywords: Multiple criteria, satisfaction, students (customers), distance education.