Open Access Original Research Article

Consumer Vs Producer Misperception: The Case of French Wine

Elena Fauquet-Alekhine- Pavlovskaia, Philippe Fauquet- Alekhine

Journal of Economics, Management and Trade, Page 1-8
DOI: 10.9734/jemt/2021/v27i430336

Aims: The study aimed at assessing the similarities and the differences between French wine producers’ perception of Belarusian consumers and the actual behavior of Belarusian consumers.

Study design:  Questionnaires filled in individually were used to compare consumers and producers’ perception. The questionnaire was made up of general questions addressing socio-demographic data, the kind of beverage preferred, the frequency of consumption of wine, the type of wine preferred, the origin of the wine preferred (producer country), the price and the criteria for purchasing wine. The aim was to get to know their profiles, their habits regarding purchasing and consuming alcohol and more specifically wine.

Place and Duration of Study: Consumer survey was undertaken in 2018 in Belarus and producers survey was undertaken in 2019 in France.

Methodology: Subjects were all volunteers. Belarussian consumer subjects were healthy (especially no addiction to alcohol, no food disorders) and adult. French participants were experienced producers or novices separated in two sub-samples. Comparison between answers used t-test and z-test.

Results: Producers have a correct representation of the type of wine sought by Belarusian consumers and of the criteria to select it but misperceive who shop for wine and how it is consumed. In addition, French producers imagine their wine to be preferred while it is this of Moldavia.

Conclusion: This may lead the producers to offer the wrong product for the wrong consumer target and contribute to explain why French wines only ranked fourth regarding importation of wine in Belarus while France is the world's leading wine exporter. This also suggests that the teaching program in French wine schools might be adapted.

Open Access Original Research Article

How Corporate Social Responsibility Can Buffer the Unfavorable Outcomes of the Brand in Crisis: A Mediation Role of Corporate Hypocrisy and Gratitude in Saudi Arabia

Nouf Alrayees, Abdullah Alhidari

Journal of Economics, Management and Trade, Page 9-26
DOI: 10.9734/jemt/2021/v27i430337

Aims: The paper aims to clarify the conceptual relationship among CSR, corporate hypocrisy, gratitude, satisfaction with corporate COVID19 response, eWOM, and crisis resiliency. It proposes modelling the influence of CSR in the COVID19 pandemic in buffering customers’ negative behavior via the firm being honest and customers being more appreciative. The study aims to expand the domain of CSR in crises by the mediation effect of the psychological mechanisms: corporate hypocrisy and gratitude on satisfaction with corporate COVID19 response. This study also attempts torede fine CSR incrises.
Study design: The paper opted for a conceptual paper based on the situational crisis situation ‘SCCT’ theory and the reciprocity cycle of customer gratitude.
Results: The paper provides conceptual insights about how CSR can mitigate customers’ negative behavior or increase their positive behaviors. It suggests that the SCCT theory and the reciprocity cycle of customer gratitude can theoretically explicate the relationships among CSR, corporate hypocrisy, gratitude, satisfaction with corporate COVID19 response, eWOM, and crisis resilience.

Conclusion: This research presents a theoretical explanation on how CSR can mitigate the negative consequences from firms being hypocritic or expand the positive outcomes from customers’ being more grateful during the COVID19 in Saudi Arabia in the telecommunication industry. This paper explains how CSR can buffer the negative effects of crises. Finally, the authors have redefined CSR in difficult situations.

Open Access Original Research Article

Prophecy of Stock Price of Bharat Immunological & Biological Corporation Ltd using Hybrid ANN and PSO Model

Mohammed Siddique, Siba Prasad Mishra

Journal of Economics, Management and Trade, Page 27-35
DOI: 10.9734/jemt/2021/v27i430338

The prediction of the time series has always attracted much interest from investors and researchers to evaluate financial risk. Stock market movements are extremely complex and are influenced by different factors. Hence it is very important to find the most important factors for the stock market. But the high level of noise and complexity of the financial data makes this job very difficult. Many authors have already used artificial neural network for this kind of forecasting tasks, but hybridization model of artificial neural network is considered to be widely used and better performing forecasting model among others. The dormant high noises data mess up the performance, so to enhance the prediction accuracy. We considered a set of seven technical attribute of stock market to perform the hybrid model of Artificial Neural Network (ANN) and Particle Swarm Optimization algorithms. The efficiency of the proposed method is measured by the stock price of Bharat Immunological & Biological Corporation Ltd with 3945 number of daily transactional data. Empirical prediction analysis shows that the proposed model enhances the performance in comparison to simple ANN model.

Open Access Original Research Article

Do Diaspora Remittances Guarantee Food Security in Nigeria?

Onime, Bright Enakhe, E. Kalu, Ijeoma

Journal of Economics, Management and Trade, Page 36-53
DOI: 10.9734/jemt/2021/v27i430339

The burgeoning remittances into Nigeria and their effect on the economy have received renewed attention in recent times. Literature has suggested the existence of a relationship between remittances and food security. The extent to which this is true for Nigeria is uncertain. Using Vector Error Correction Model (VECM), this study examined the link between remittances and food security using secondary data for the period 1980 to 2018. Findings revealed a robust long and short-run relationship between remittances and food security. In the short-run, a positive and significant relationship was found between remittances and food security in the current period such that a 1 per cent increase in remittances was associated with a 5.08 per cent improvement in food security. In the long-run, a cointegrated relationship was observed as the error correction term depicting this relationship was well-behaved, properly signed and significant indicating that any previous period deviation in long-run equilibrium is corrected in the current period at an adjustment speed of 28.8 per cent. In addition, the Granger test suggests a unidirectional causality running from remittances to food security such that past values of remittances determined food security during the period investigated. Consequent to the findings, the study recommended with a caveat, the design and proper implementation of a diaspora and remittances policy to cater for the welfare of Nigerians in the diaspora to improve remittance receipts and by implication, food security. However, since remittances alone cannot guarantee food security in Nigeria, this study further recommends a holistic and multidimensional approach to address the food security challenge and close the food deficit gap.

Open Access Original Research Article

The effect of CPA Firms, Audit Fee and CPA Rotation on Earnings Quality (Case Study: IT Industry in China)

Chih-Yi Hsiao, Zi-Ruo Jiang

Journal of Economics, Management and Trade, Page 54-61
DOI: 10.9734/jemt/2021/v27i430340

In recent years, there are many researches on the relationship between CPA firms and earnings quality. However, the manipulation of profit and loss by listed companies still exists. Different from previous studies, this paper selects all the information technology industry of Chinas listed companies in 2019 as the research object, and uses the fuzzy-set/ qualitative comparative analysis method (fs/QCA) to explore the impact of accounting firm size, audit fees and accounting rotation on earnings quality. The results show that regular rotation of accountants and separation of two rights are the key factors to improve earnings quality. On this basis, small-scale companies in the development stage need to pay more public audit fees to obtain professional advice, but they do not need to hire large-scale CPA firms; For large-scale companies with system, the public audit fee should not be too high, and whether to employ large-scale firms does not affect the earnings quality; For a company with poor financial structure, it is not necessary to employ large-scale CPA firms and the public audit fee should not be too high.